CATEGORY STRATEGY TO WIN
CATEGORY STRATEGY TO WIN
Own the category
Own the category
I help technology companies define the categories they can lead and turn them into growth.
I help technology companies define the categories they can lead and turn them into growth.
EXPERIENCE ACROSS B2B, B2C TECHNOLOGY AND CREATOR ECONOMY
EXPERIENCE ACROSS B2B, B2C TECHNOLOGY AND CREATOR ECONOMY
WHAT I DO
From category strategy to commercial results.
From category strategy to commercial results.
All Services →
All Services →
01
Category Design
Category Design
Define the market you want to own.
Define the market you want to own.
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02
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Growth and Revenue Strategy
Growth and Revenue Strategy
Turn the category into a commercial engine.
Turn the category into a commercial engine.
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03
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Product Commercialization
Product Commercialization
Identify and develop high-impact growth opportunities.
Identify and develop high-impact growth opportunities.
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04
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Lead Generation + Strategic Communications
Lead Generation + Strategic Communications
Build the narrative that makes the category credible.
Build the narrative that makes the category credible.
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Define the market. Then lead it.
Define the market. Then lead it.
20+ years defining and dominating new product categories
20+ years defining and dominating new product categories
Helped bring the consumer app suite to market, including Google Docs, Chrome, Gmail, and Google Apps.
Helped bring the consumer app suite to market, including Google Docs, Chrome, Gmail, and Google Apps.
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Helped establish native advertising as a new category while growing from ~$1M to $75M in annual sales.
Helped establish native advertising as a new category while growing from ~$1M to $75M in annual sales.
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Helped diversify the customer base of apps and helped the company define and lead the category Unified Music Systems for apps.
Helped diversify the customer base of apps and helped the company define and lead the category Unified Music Systems for apps.
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WHAT’S NEXT
Let’s get to work.
Let’s get to work.
SCHREIBER STRATEGIC ADVISORY
SAN FRANCISCO, CA
SAN FRANCISCO, CA